Toyota Prius Prime Named AJAC’s 2024 Canadian Electric Car Of The Year

• Automobile Journalists Association of Canada announces winners at Canadian International Auto Show


• See the new Prius Prime at the auto show – February 16-25 in Toronto

TORONTO, Ontario (February 15^th, 2024) – The Automobile Journalists Association of Canada (AJAC) today plugged into a spirited, intelligent future as it named the 2024 Toyota Prius Prime as its 2024 Canadian Electric Car of the Year.

“The Prius Prime delivers spirited performance, intelligent features, and amazing efficiency – making it perfect for Canadian drivers ready to take on the road ahead,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Everyone at Toyota Canada is thrilled that the members of AJAC have recognized the importance of this vehicle in enabling the mobility Canadians want, and the future we need. We thank them for this important award.”

AJAC announced the award today at the Canadian International Auto Show in Toronto, where the 2024 Prius Prime will be on display in the Toyota booth February 16-25, alongside a full range of Toyota vehicles and technologies.

The 2024 Prius Prime features an athletic silhouette and a clean, modern design that excites. Inside, the Prius welcomes up to five adults to a high-tech cabin characterized by smart design and soft-touch materials.

Under the hood, the Prius Prime features an all-new plug-in hybrid electric system. This generates 220 system horsepower – a boost of almost 100 hp – plus 32 percent more torque than the system it replaces. Meantime, a larger lithium-ion storage battery gives the 2024 Prius Prime an impressive electric-only range of up to 72 km between charges. When longer trips are required or charging opportunities aren’t available, the Prius Prime seamlessly transforms into a super-efficient hybrid-electric, eliminating range anxiety.

Every Prius Prime is also a high-tech showcase, headlined by the powerful yet user-friendly Toyota Multimedia system and the active technologies of Toyota Safety Sense 3.0.

For complete and up to date details and specifications visit toyota.ca/priusprime

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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